Challenge:
Bolster the standing of Northwestern Mutual Financial Network among
existing and prospective customers and employees.
Good design, slick animation and relevant content turned out to
be the ingredients for success on the NMFN newsletter, which has been
sent to representatives all over the country. Factors considered:
Northwestern Mutual is the leader in its field. Its brand is sacred.
Our solution:
Provide extensive back-end integration with enterprise CRM environment.
Devise database-driven communication vehicles that support targeted,
consistent messaging for nearly 7,000 financial representatives. Turn
out brand-building creative.
