Challenge:
Translate a powerful series of print ads and billboards into a multimedia
experience, promote awareness of the VX6000, the company's newest phone,
and drive registration for a national, multi-tiered sweepstakes.
LG Mobile was an interesting and exciting project that provided
TMX a unique opportunity to market to the generation-Y group where they
live, online. As a result, we were able to employ an expansive promotional
spectrum including music, illustration, photography, audio development
as well as animation. This multimedia medley generated nearly a dozen
local and national awards. We look forward to more projects of this
sort. Factors considered:
The sky was the limit, creatively, for this project. What would these
ads sound like? How would they move?
Our solution:
Concept and build extensive microsite that resulted in multiple clicks
from users navigating throughout. Employ new technology to showcase
unique features of the VX6000.
Seven 2004 Philly Golds
ADDY Award
Adweek ICON Award
LG WEBSITE
