Challenge:
Provide EMC, the world leader in products, services, and solutions
for information storage and management, with an effective marketing
strategy targeting small- and mid-sized businesses. Equip sales staff
with lead acquisition tools.
EMC has an extensive and complex range of product and service offerings.
We are constantly educating ourselves about its business and brand to
deliver creative solutions that result in meaningful user experiences.
Factors considered:
EMC caters to four business segments: information storage products,
Documentum products and services, LEGATO products and services, and
information storage services. The company has acquired several businesses
over the past two years in line with its overall business plan. The
growing business segment has been identified as a key market to increase
revenues.
Our solution:
Work closely with brand managers to develop internal and external communications.
Develop extensive online and print campaigns, featuring accessible creative
and lead generation and tracking tools.
Bronze, Interactive Email Campaign
2004 Art Directors Club
Workshop Awareness
