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Published: Tuesday, March 24, 2009

Michael Konin Brings Years of Client Service and Strategic Planning Expertise to TMX Interactive

CONSHOHOCKEN, Pa., March 24 -- TMX Interactive (TMX), an independent technology, marketing and award-winning creative agency, continues to expand their strategic focus with the addition of Michael Konin as Vice President, Client Services and Strategy. Michael brings years of account management, strategy and business development expertise to TMX.

"As the role of interactive marketing becomes more and more central in customer relationships, Michael is part of our commitment to our clients' overall strategic marketing plan," said TMX CEO Debra Brown.

In his new role, Michael will be responsible for building client relationships and looks to further integrate creative, technology and strategic approaches in powerful client deliverables. According to Konin, "I was immediately attracted to the entrepreneurial feel of TMX. The key components are in place and it's an agency that's in the right place, at the right time, with the right tools."

Prior to joining TMX, Michael was Senior Director, Strategic Account Management at Cadient Group, an interactive firm specializing in pharmaceutical brands. In that role, he was responsible for managing client brand groups and relationships, with a focus on precision driven programs, strategies, and tactical thinking to help clients build their brands. His work included a wide range of Rx and OTC drugs targeting both healthcare professionals and consumers. Michael has also held positions as Vice President/Executive Producer-Marketing & Business Development at Medical Broadcasting Company and Executive Producer at Shooters Post & Transfer, both in Philadelphia.

As TMX Interactive celebrates their 10th year in business with a "Thrive, not just survive" philosophy, the company is leveraging recent successes with their technology and scaling to suit opportunities caused by sales force reductions, reduced spending in mass marketing and an increased focus on the efficiencies of B2B interactive communications. The addition of Michael Konin to the leadership team is part of the continuing efforts to offer more strategic opportunities to clients and their customers.

Michael currently resides in Lafayette Hill, Pa., with his wife and three children.

Founded in 1999, TMX is based in Conshohocken, PA. Clients include LG Mobile, Astra Zeneca, Heartland Payment Systems, Northwestern Mutual, Sony Entertainment, Siemens and others. Working in partnership with its clients, TMX delivers effective, measurable solutions across the pharmaceutical, financial services, technology, B2B and consumer sectors.

For more information, please contact Jim Gatch at 610-897-2530 or email jgatch@tmxinteractive.com.

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