Conshohocken, PA, August 29, 2007― “As interactive marketing has matured, the need for a re-imagined ad agency model has emerged—a hybrid of marketing and technology. TMX Communications is that hybrid, a true marriage of digital technology and marketing expertise,” said Debra Brown, President, TMX.

“As our clients seek ways to build and distinguish their brands, we must continue to provide transformative solutions steeped in innovation,” shared Brown. “In keeping with that mission, I am pleased to announce the promotion of Michel Reid to the new position of Director of Hybrid Planning.”

“With a background that combines marketing and engineering and a degree in Mechanical Engineering from Carnegie Mellon, Michel is uniquely qualified for his new role,” said Brown. “He is the ideal bridge between creative and technology, equally capable of translating complex technology concepts for clients as he is finding innovative solutions for sophisticated digital marketers.”

Clients who work with Reid concur. “Michel is the rare person who is comfortable on both sides of the fence—as much at home helping us shape a marketing strategy as he is working with us to manage our CRM database for our extensive financial rep network,” said Conrad York, VP of Marketing, Northwestern Mutual. “With TMX technology and creative, we’ve significantly increased revenues and can prove it with measurable ROI.”

Working closely with clients from the financial, pharmaceutical, and technology sectors, such as Northwestern Mutual, LG MobileComm, SAP, and EMC², he has been instrumental in leveraging technology to TMX’s clients’ advantage.  

Founded as a digital technology company in 1999, TMX quickly evolved into a hybrid, a full service interactive ad agency with strength in technology and creative, winning top honors from the much-coveted IAC awards to the ADDYs. Debra Brown summed up, “Armed with technology know-how, TMX has the advantage of being creatively unshackled. If we can dream it, we can build it. This spirit of innovation, with actual experience in technological invention, allows our creative teams to keep pushing what’s possible creatively. Michel Reid is instrumental in this process.”

TMX Communications, IAC Top Agency Award winner for 2005, 2006, and 2007 from the Web Marketing Association, offers award-winning creative with patented technology.  Working in partnership with its clients, TMX engineers effective, measurable solutions across the pharmaceutical, financial services, and technology sectors.

For more information, please email Maria Amjed at info@tmxcommunications.com.